Skip to content
Back to Insights

3 tips for writing an engaging LinkedIn post

When used correctly, LinkedIn can be a powerful tool for speaking to your audience, whether you’re sharing stories, news, or promoting opportunities.

In a vast sea of posts, grabbing your reader’s attention can be the tricky part. Research has shown the average person’s attention span is around 8 seconds – which doesn’t give you long to capture them.

With these 3 quick tips, you’ll be writing engaging posts in no time.

The first three lines of your LinkedIn post are the most important. This is what the viewer will see before they must click the ‘see more’ to read the full post.

If you want your readers to engage with your post, you need to make sure they read it in full.

That’s why your opening line needs to be engaging and well thought-out. Think about what would make you stop scrolling.

It’s not just about stating the obvious to your audience. Try to add something which will be valuable to them. People viewing LinkedIn posts don’t want to be sold to, they are looking for thought-leadership, advice and expertise.

For instance, if you’re talking about a successful project you undertook, give them the back story on why it was successful. Or delve into a topic relevant to your industry and share your own expertise.

Whether you want someone to read your blog or subscribe to your channel – make sure you tell them how to find more details or get in contact with you.

Some popular CTA’s include ‘Try now’, ‘Register today’, and ‘Get started’.

Lastly, the most important piece of advice we can give you is to be yourself. After all, your LinkedIn page is all about you, so make sure your posts reflect that. Adding personality to posts or sharing something unique will go along way.

We hope these top tips will help you to boost your LinkedIn engagement. We have more marketing tips in our blog section here. Alternatively, head to our contact us page to find out how we can help you.

More insights

© Kava Media Ltd, Sheephouse Farm, Uley Road, Dursley, Gloucestershire GL11 5AD