Taking a construction business to new heights; building a recognisable brand presence

Our mission was to develop a construction brand that stood out in a competitive market, deliver a communications strategy that brought the brand to life, and position Bennetts as an industry leader.
We devised a brand and communications strategy that put Bennetts Cranes at the forefront of construction procurement and was instantly recognisable within the industry. This strategy was also reflected in any collateral, including PR, social media, and their website.


What we did
We started by designing a new logo and brand palette that modernised their business and emphasised the teams’ professionalism. After developing the new logo, we moved forward with a full brand identity. We designed and developed a bespoke website with specially commissioned photography and SEO-driven content to cover a range of industry keywords.
As a long-standing client, we continue to build on Bennetts’ social media presence using LinkedIn, and Instagram, and deliver strategically planned news, press articles, videos, and media campaigns.
We have developed a range of online targeted campaigns, for example around ‘how to hire a tower crane’ and CSR campaigns with local and national charities. Our ‘Cranes for Cranes’ campaign was a particular highlight, supporting a conservation project with the Wildfowl and Wetlands Trust to bring back the UK’s native population of cranes (our biggest bird).
We aim to ensure continuous brand presence and support for the business development and sales functions within Bennetts, always spotting opportunities and suggesting ideas for new marketing campaigns.
Services
Brand identity
Communications strategy
Graphic design, creative direction
PR and awards entries
Print and digital collateral
Social media management
Video and animation
Website UX, design, build and SEO
Highlights
Recognisable brand presence
Increased website enquiries
Improved social reach and following
Regular content updates
Winning accolades and awards


We were delighted with the branding work which Kava did – it gives us a real edge in the industry and infuses our business with finesse and a gravitas which impresses in the construction world. Their creativity, responsiveness and results are exceptional and we see them as very much part of the business.