Designing impactful reports that highlight inequalities in Kenya

Brighter Communities Worldwide works hard to improve the lives of communities in Kenya through education, healthcare, and economical life skills. We were tasked with designing their 20-year impact report to highlight the impact they’ve had in the Kericho County in Kenya.
We wanted to create a report that brought Brighter Communities Worldwide personality and vibrancy to the forefront whilst emphasising the importance and seriousness of their work in this impact report.


What we did
We began this project by creating a strategic plan to ensure the content was in the right layout to achieve the hard hitting outcome they wanted.
In the design stage, it was important for us to incorporate lots of the imagery that reflected the work Brighter Communities Worldwide does in Kenya. This was to help build trust and put a face to their team. We also brought to life in a graphical way the KPIs that demonstrated what Brighter Communities Worldwide has achieved over the past 20 years.
Through strategic and creative design, we created a report that highlighted the amazing work the charity does and the need for more to be done.
Kava has worked with Brighter Communities Worldwide for more than five years, providing regular marketing and design support for their fundraising team in Ireland. Alongside the impact report, we also design the charities annual report, create graphics for digital and print use, support with website maintenance and provide marketing advice. We’re proud to play a small part in helping Brighter Communities Worldwide make a difference to people’s lives in Kenya.
Services
Brand identity
Graphic design
Marketing direction and guidance
Highlights
Vibrant and impactful report
Bold typography
Purposeful imagery
Strategic planning

