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Helping an embedded security start-up stand out

Innovative embedded security company, Emproof, approached us to define its positioning, develop its branding, and create a strong online presence. The management team aimed to ‘build a sustainable company’ that leveraged the significant market gap for this groundbreaking security solution.

Start-ups often operate with tight budgets, but a clear brief and discovery session with the founders and management team allowed us to grasp their vision quickly. This understanding enabled the Kava team to develop their brand and messaging and implement this in the development of the Emproof website and a strategic content plan. Starting with well-defined positioning points, we laid the groundwork for a brand designed to evolve and scale alongside their business.

What we did

We helped Emproof focus its position within the marketplace and used clever visual branding to give the company an uplift in its visibility, providing a contemporary look and feel which stands out in the embedded and cyber security ecosystem.

The embedded security market moves at pace, and the company continues to gain traction with the investment community to fulfil its ambitious roadmap, forging strong partnerships along the way.

We continue to support the team with a full events calendar in Europe and the United States alongside evolving messaging and the production of content and social media marketing to reach their current and prospective customers. This has included the launch of Emproof Nyx, an online demo centre and supporting strategic partnerships.

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Kava have delivered a full company rebrand, a new website build, and a marketing and communications strategy. It has been fantastic to see the Emproof brand come to life through our marketing channels.

Brian Kelly, CEO, Emproof
© Kava Media Ltd, Sheephouse Farm, Uley Road, Dursley, Gloucestershire GL11 5AD