Our brief was to strengthen King Lifting’s position as the go-to crane hire and lifting solutions provider and to enhance their visual brand to reflect the modernisation and growth of the business.

Our work included refinements to King Lifting’s brand identity and the design and development of a new website, before delivering consistent communications, growing their digital presence and providing creative and strategic marketing support across every touchpoint.

From social media and SEO to partner communications, we have worked closely with the King Lifting team to ensure their name is top of mind when people think of cranes – and that their brand reflects the strength and reliability they’re known for.

We began with carefully considered enhancements and subtle modernisation of King Lifting’s visual identity. The existing logo was refined and redrawn to work effectively across digital platforms. The colour palette was defined and expanded to ensure consistency across all brand communications, alongside the development of a contemporary graphic style. The refreshed identity was rolled out across the entire business, including sales and marketing collateral, fleet livery, and the new website.

King Lifting’s website is fully maintained and developed by us, with tailored SEO strategies to ensure their local depots are front and centre when businesses search for crane hire nearby. Alongside this, we’ve created targeted flyers, brochures and branded collateral for recruitment, HR, and internal comms.

We are also proud to support King Lifting’s mental health awareness training courses by developing comms and materials that reflect their ongoing commitment to the wellbeing of their team.

With a rolling programme of campaigns and content planning, we have helped King Lifting stay ahead in a competitive industry; always putting their people, services and brand in the spotlight.

Services

Brand identity

Graphic design

Photography

Print and digital collateral

Social media management

Website UX, design, build and SEO

Highlights

Strong, consistent brand presence

Increased visibility for local depots through SEO

Boosted website traffic and engagement

Strategic campaigns across digital and print